The Truths About Creating Small Business Website Content

Creating high-value content for your small business blog is one of the most impactful strategies when trying to increase website traffic from Google, grow brand value and trust, or position your small business as a leader within the Chicago area community for the products or services you offer.

But does simply having a small business blog mean you’ll gain all these benefits and grow your online brand? NO!

There is much more that needs to go into your content strategy, and certain truths you should know prior to embarking on your content journey.

The eight truths about small business content creation

Truth #1: High-value content is the most vital part of having a successful blog, so if you think you can create low-value or short content to rank well and drive quality traffic, you will be disappointed.

The key to driving more website traffic is not producing more content, but instead providing more value with the content you produce. – Bill Ross, Founder of Linchpin

Truth #2: The article’s title and headline can be the difference between 10 people reading your article or 10,000.

Truth #3: You’re frustrating users (and Google) if you’re creating articles that don’t have a content hierarchy to make them easy to scan.

Truth #4: If your articles don’t have a topic structure, you’re keeping Google from effectively understanding them.

Truth #5: Publishing frequency matters; therefore, a content calendar should be a priority within your content strategy. However, if the content you’re publishing is poor quality, then publishing frequency means very little.

Truth #6: Without a good website information architecture to help users discover content and help search engines crawl and organize your content, you’ll confuse both persona types.

Truth #7: A study published in The Journal of Behavior and Information Technology shows it takes just 50 milliseconds for a user to form an opinion about your website – making the experience your visitors have extremely important – so please invest in your website; don’t go for the cheapest design or branding, it will hurt more than just your website traffic and sales.

Truth #8: Creating an easy and effective way for users to share your content is essential when trying to achieve brand amplification. Now you’re probably wondering if social sharing affects search engine ranking; the short answer is kind of, however, not because of the links you get from the social media posts, but because of user metrics.

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